About Brand Allure Public Relations:
Brand Allure is a Los Angeles based boutique public relations firm specializing in fitness, beauty, luxury, and lifestyle public relations for a global clientele. Brand Allure P. R. delivers comprehensive and compelling public relations programs that are not just limited to traditional publicity. Our efforts have resulted in a multitude of placements of our clients’ products and services in magazines, newspapers, network and local TV, and online. In addition to our “traditional” P.R. services, we pride ourselves on our out of-the-box approach to social media, viral marketing, community relations, strategic relations, and well timed P.R. stunts that create buzz and momentum to boost awareness of and desire for our clients’ products and services. We pride ourselves on our affordable and personalized service, and never “draw a box” around our job description. Instead we seek to be a one-stop-shop, offering anything and everything our clients could need or want in the way of public relations and marketing.
Our Services Include But Are Not Limited To:
Editorial Placements in Print Media:
Brand Allure clients are regularly found in the pages of top magazines, newspapers, and local print media. We take our clients to New York at least once per year to meet with the editors themselves!
- National Print Magazines (such as People, InStyle, Forbes and GQ)
- Local Print Magazines (such as Gotham, LA Magazine, and Aspen Peak)
- National Newspapers (such as USA Today, The Wall Street Journal, Financial Times)
- Local Newspapers (such as New York Times, Los Angeles Times, Houston Chronicle)
Broadcast Placements:
Brand Allure has success in placing our clients and their products/services on primetime TV shows, local network news, radio, and more.
- Network TV (such as Dr. Oz, Access Hollywood, and E!)
- Local TV (such as New York 1, ABC7, and KNBC)
- Radio (such as KIISFM, Hot 97.1, and Z-100)
Social Media Strategy:
Now more than ever, it is vital to have a comprehensive social media plan in place to communicate with your customers. We specialize in creating content for social media that relates to your customer without ever feeling like a sales plug. Fun contests and sweepstakes engage customers and build loyalty, and in-depth analysis provides valuable feedback that help our clients improve their products and services to be even more appealing to their customers.
- Google+
Online Editorial Placements:
Websites and blogs are quickly outpacing magazines as the go-to source for news. With the immediacy of information these days, you can’t afford not to have a strong editorial presence on websites that your customers frequent.
- Placements on top ranking sites (such as Refinery29, MSN.com and SheKnows)
Newsletters & Blogs:
Let us create content for your blog and e-newsletter! This boosts your search engine rank, and creates a much more robust experience for your customers.
Blogger Relations:
Bloggers are the new tastemakers, but which ones are right for your brand? Brand Allure has great relationships with prominent bloggers and can help get your message out to those that matter to your customers.
Affiliate Marketing:
Brand Allure can help you to set up an affiliate program to boost e-commerce, drive traffic to your website and generate additional publicity for your product or service.
Online Advertising / Google Ad Words:
Brand Allure can create an online advertising program that uses targeted keywords to reach your audience and drive sales.
Collateral & Print Materials
Need a beautiful brochure, handsome headshots, or kick-ass promotional materials? Let us help you!
Trade Show Support
Have a big trade show coming up? Brand Allure can help you with anything and everything you need to succeed. From planning logistics to scheduling press appointments, no job is too big or too small.
and much, much more!